Vudoo's platform was seen as a tool that would allow the ATO to create interactive videos that can convey complex information in an easy to digest format. They saw interactive video as the solution to combine multiple videos and put them into one, creating “choose-your-own adventure” pieces of content using branching technology. The unique experience of interactive video also meant that the ATO was able to turn what is often seen as complex, dry topics into much more creative and engaging content.